About The Skills Network
The Skills Network is one of the UK’s most successful providers of technology-enabled training and skills solutions. We support educators, employers and learners across the UK, and internationally, by developing and delivering effective and innovative skills training and published educational content.
UK Online Education Leader sees surge in new student enrollment, 60% decrease in acquisition costs and 190%+ ROI within 6 months.
The Client Challenge
The Skills Network approached us and needed:
- A more strategic approach to Facebook paid ads, social media management and prospect engagement.
- Improved marketing planning and strategic implementation.
- A multi layered marketing approach across Google & Facebook.
- A better understanding of their target demographic and related interests.
- A better use of tracking technology and reporting.
- A better understanding of sales conversion cycles and sales conversion rates.
Hotwire Media Activity
- Initial CRO assessment & landing page creation
- Audience research and campaign planning
- Creative strategy and copywriting planning
- Facebook / Instagram campaigns built
- Facebook Targeting – Interest, job title, look-a-like and behavioural targeting
- Facebook Split Tests 1 – Locations (UK & International), Time Of Day, Day Of Week, Age, Gender
- Facebook Split Tests 2 – Ad Delivery/Placements, Newsfeed, Right Hand Side, Mobile, Instagram
Total Campaigns Used – 126
In just 6 Months since working with Hotwire Media, The Skills Network saw
- A 60% Reduction in customer acquisition cost
- 16,000+ New Page Likes
- 69% Increase In FB Page Likes (23,043 to 39,079)
- 12,000+ New enquiries delivered
- 123,000+ Visits to the website