GDPR is going to impact your outbound marketing in 2018

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This year GDPR could launch a marketing compliance grenade into the UK business arena that could be financially devastating for unprepared businesses. Not adhering to the new rules could result in fines of up to €20 million or 4% of annual global turnover. This means every UK business MUST re-think their outbound marketing strategy. If your business relies on sales people making outbound calls to sourced data, you probably already know this year’s going to be challenging. You need enough compliant…

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Our Thoughts On Facebook’s Organic Brand Reach Demotion

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A lot of opinions have been flying around since Facebook latest bombshell announcement that they would be re prioritising meaningful conversations between friends and family over brand content. There is a lot of confusion, mainly due to speculation within the industry as to what brands will do next and what impact it will have on both organic reach and also the knock on effect on paid traffic. Here was our response to a confused client of ours. We thought people…

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Facebook Ad Hacks – 6 Simple Hacks For SMBs

By | Facebook Ads | No Comments

  Facebook is a complex beast. A beast that will eat us alive unless is it understood and tamed. SMBs (usually because of restrained budgets) often get left with low level agencies that still live in an Adwords world and haven’t really had the opportunity to embrace the possibilities that exists on Facebook. In this article I want to share some simple Facebook Ad Hacks that will help propel your campaigns and give them the best chance of success.  …

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The Jumpstart Method – An Advanced Facebook Scaling Technique

By | Facebook Ads | No Comments
If you are familiar with Facebook campaigns, or maybe you are exploring the idea, at some point you will inevitably face the challenge of scaling up your campaigns. As with any channel, when you broaden your audience you will dilute your chances of finding the perfect customer. For the right business, Facebook represents the biggest opportunity to reach millions with highly measurable, targeted offers. Unfortunately, simply smashing your budget and bids up will leave you scratching your head and cursing...
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Explode your business revenue using Facebook Ads

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Explode your business revenue in using Facebook Ads In our opinion, Facebook represents the best marketing opportunity to grow your business, at speed and with scale. Let me say that again. This year Facebook represents the very best marketing opportunity for your business to generate revenue. There is a lot written about the power of social media, especially about Facebook’s ability to reach a large and ever engaging audience with relevant targeted ads and video content. As we all know, it’s…

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Which Digital Marketing Channel Works Best – The Top 5 Industries

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Which marketing channel works best?   What a question… ” Half the money I spend on advertising is wasted; the trouble is I don’t know which half ” – John Wanamaker Every industry is different. They have different target markets, different objectives and different views on what is important to their business. One thing which does not change however is results. Everyone wants results and certain industries simply work best when targeting the correct channels. Despite our view that every…

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5 Things To Think About Before Using Facebook Ads

By | Facebook Ads | No Comments

  Facebook Ads ™ is fantastic for marketing just about any business. However there some things to think about before you start to improve on your chance of success. There isn’t a one-size fit’s all approach with Facebook Ads. The approach you take will often depend on the type of business, it’s service, product and sales cycle. From location focused service businesses to e-commerce companies and business who sell high ticket items where the sales cycle might be longer. There is…

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5 Simple WordPress Hacks To Smash Your Previous Conversion Rate

By | CRO, Web Development, Wordpress | No Comments

We asked one of our WordPress gurus for his top 5 tips for simple conversion rate improvements and here’s what he came back with. If you run a WordPress website for your business, you probably run some kind of traffic to it via SEO, Social or Search Marketing. In our experience, the single biggest influencer of conversion rate is quality of traffic followed by web page quality. Master these 2 and you will see success. Let’s get into it   Use…

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Using WordPress? Here’s How To Increase Call Volumes By 15% In 1 Minute

By | Adwords, Web Development, Wordpress | No Comments

Are You Using A Responsive WordPress Website? 1 in 7 websites online are using the WordPress CMS platform. That number is quite honestly insane. WordPress is great for advertisers as it allows you to throw up websites and landing pages designed specifically for conversions. Those of us using Pay Per Click advertising to drive traffic to our site should be focussing just as hard on the website as they are their campaigns. You can drive as much high quality /…

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Whoa! Here’s A Free Script For Expanded Text Ads

By | Adwords, Adwords Scripts | No Comments

Whoa! Here’s A Free Script For Expanded Text Ads Expanded Text Ads (ETAs) are available for all advertisers to start creating. For those people who have massive accounts and very little time, Optmyzer have just released a new free AdWords Script. “The script uses your landing pages’ meta tags to make suggestions for the new longer ad components. The title tag gets split into 2 lines of ad headlines and the meta description’s first 80 characters become the basis of the…

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Today We … Used A Search Query Script To Cut 30% Of Hidden Budget Wastage.

By | Adwords, Adwords Scripts, Today We .... | No Comments
Today We ... Used A Search Query Script To Cut 30% Of Hidden Budget Wastage. Unrelated search phrases and bad broad matching is an all too common problem for PPC marketers and advertisers alike. It can make or break a campaign in fact. Typically, within 5 minutes you can run a report and start picking out words that you feel are not relevant. But what happens when those obvious phrases run out? Do you sit and wait a month for your...
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6 Reasons To Audit Your Digital Agency In 2016!

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6 Reasons To Audit Your Digital Agency In 2016!!   Adwords and other biddable media platforms can be tough to get your head around. 75% of the time, campaigns are burning cash and only making Google richer. Believe me, Google would prefer happy advertisers and lower advertiser drop out rate. Chances are, you run this yourself but a very sizeable chunk of campaigns are run by agencies (like ours, well almost like ours). If you truly care about how you spend...
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Hello & Welcome To Hotwire Media

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Hello, We just wanted to say a big hello and welcome to our website. Hotwire Media is a full service search engine marketing agency managed by a versatile group of vastly experienced, creative thinking, digital marketers. We offer our clients a premium level consultation design to jump start your business. Simply put at Hotwire we believe in a ‘next level’ approach to online marketing and want our clients to experience something special. We pride ourselves on working with clients who…

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