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All our reviews are free and offer a ton of value – obligation free.

Adwords has a ton of moving parts. We have broken these down into 5 sections and based on both Google best practices and Industry research created a scoring system to help our clients understand which areas of the account need work and which harbour huge areas of opportunity.

Once again, this is the ONLY tool in the world that does this at such a granular level.

   Call us on 020 3637 6160

  Email us on info@hotwiremedia.co.uk

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HWM Milton Keynes

Luminous House
300 S Row
Milton Keynes
MK9 2FR

HWM Farnham

1 Clockhouse
Dogflud Way
Farnham
GU9 7UD

Our mission was to prove our value and help all advertisers succeed by providing clarity and transparency through actionable diagnostics. We just made that a reality

STEP 1. REQUEST A DIAGNOSTIC

COMPLETE OUR SHORT FORM AND WE’LL REQUEST TO ACCESS YOUR ACCOUNT

Get Started!
STEP 2. APPROVE OUR ACCESS

ONCE YOU HAVE APPROVED OUR ACCESS, WE CAN GENERATE THE REPORT IN MINUTES

STEP 3. RECEIVE YOUR AUDIT

WAIT FOR US TO DELIVER YOUR AUDIT. IF YOU WISH TO DIG DEEPER, YOU CAN REQUEST A FULL CONSULTATION

HERE'S WHAT WE WILL BE ASSESSING

Summary Page

  • Account level diagnostic overview (scored)
  • Spend
  • Wasted Spend
  • Clicks
  • Impressions
  • CTR
  • CPC
  • Conversions
  • Cost / conv
  • Projected Cost / conv
  • Conv. rate
  • Average Quality Score (Mode Average)
  • Average Position
  • Impression Share (Search)
  • Total No. Keywords
  • Number of Campaigns
  • Number of Keywords Per Campaign
  • Number of Adgroups
  • Number of Keywords Per Adgroup
  • Avg. No of Enabled Ads Per Adgroup
  • No. of Unique Search Queries
  • Exact Match Keywords
  • Phrase Match Keywords
  • Broad & BMM Keywords
  • % of Enabled Keywords
  • % of Removed Keywords
  • % of Paused Keywords
  • Total Spend & CPL By Campaign Type
  • Spend by Campaign Type
  • Market Share By Device
  • Spend By Device

CPL Trend & Ad Consistency

  • 3 Month CPL Trend (Increase / Decrease)
  • Daily Consistency (Spend days vs Non Spend Days)
  • Cost & Cost / Conv By Month
  • Spending Days Vs Non Spending Days
  • Cost Vs Conv (Per Day) (3 Month Snapshot)

Keywords Tab

  • % of Spend on non converting keywords
  • % of Spend on non converting search terms
  • % of Spend on Search Terms NOT In The Campaign
  • % of Spend on Keywords with below average Conv:rate
  • % of Spend for Paused & Removed Keywords?
  • % Of Keywords ‘Excluded’ on Search Term Report
  • % of Keywords with no S.F.I*
  • % of Spend on keywords with no S.F.I*
  • % of Spend on low Quality Score Keywords (<5 & Not “Removed”)

Breakdown of Keyword List

  • % & amount of converting keywords
  • % & amount of non-converting keywords
  • % & amount of zero click keywords
  • % Spend Of Converting & Non Converting Search phrases
  • % & amount of converting search terms
  • % & amount of non-converting search terms
  • % of spend per match type
  • Performance by matchtype – ACPC, Cost/Conv, Con.R

Budget & Impression Share

  • Quality Score & Text Ads
  • Average Number Of Enabled Ads Per Adgroup
  • Average Number of Paused or Removed Ads Per Adgroup
  • Average CTR
  • Quality score number with highest percentage of Spend
  • Average number of keywords Per Adgroup
  • % Of Keywords Vs Spend Per Quality Score
  • Quality Score Spend / Rates Table
  • Best converting Text Ad (CTR)
  • Best converting Text Ad (CPL)
  • Best converting Text Ad (CONV RATE.)
  • Best converting Text Ad (CONVERSION COUNT)

Budget & Impression Share

  • % of Lost Impressions (Search)
  • % Lost Conversions (By Budget)
  • % of Spend on Off-Peak Hours (00:00 – 07:59)
  • % of Spend on Low Converting Days
  • Impressions Vs Total Available Impressions (Per Hour)
  • Impression Share / Lost Impression Share
  •   Spend Vs Con. Rate (Per Weekday)
  •  Impressions Vs Total Available Impressions (Per Weekday)

Targeting

  • % of Spend on Non-Converting Locations
  • % of Spend on Low Converting Locations
  • % of Spend on Lowest-Converting Device (Search Only)
  • Impressions By Device (Per Hour)
  • Spend & Cost / Con. by Device
  • % Spend on Converting & Non Converting Cities
  • Top 15 User Locations (Cost/CTR/ACPC/Conv/CostperCon/Con.R)

Key Campaign Insights

  • Peak Hours (By Available Impressions & By Conversions)
  • Peak Days (By Available Impressions & By Conversions)
  • Best Device (By Available Impressions & By Conversions)
  • Best Locations (By Impressions & By Conversions)
  • Top Keywords (By Spend & By Conversions)
  • Hourly Impression Graph (by WeekDay)
  • 24/7 Heat Map By Available Impressions
  • 24/7 Heat Map By Clicks
  • 24/7 Heat Map By Conversions
  • Highest Broad matching keywords & Cost
  • Top Keywords By Lost Impressions (Rank)
  • Conversions & Cost / Conv By Av Positions
  • Conversions & Cost / Cost By Word Count

Here’s What We Do Very Well

 PPC For Search

Intent based marketing in its rawest form. Choose your keywords carefully or use some remarketing for search to build a funnel to right in front of ‘buyers’ at the moment they decide to purchase – Get Started

  PPC For Display

Intent, has to start somewhere. Create awareness and interest by showing your adverts to people across Google’s vast network so you are first in mind when they are ready to research and buy – Get Started

  Remarketing

Sometimes life gets in the way. Maybe some doubt crept in, maybe finances are stretched or just maybe the door rang or the baby cried. Remarketing can bring buyers back. Never give up on your traffic! – Get Started

  PPC For Shopping

If you run an ecommerce business and are interested in Adwords for shopping, please get in touch. Promoting your products on Google is far easier than you might think. We can help get you started.  – Get Started

  PPC For Mobile

Some products and services just plain work better on mobile. Whether you run a taxi company or want to promote a new iphone app, please get in touch. Google just made this possible again. – Get Started

  PPC For Video

If a picture’s worth 1000 words, a video cannot be measured. Some products and services are best promoted via video. Let us help you take advantage of youtube’s huge global reach and get started today. – Get Started

We Work With Businesses Across The UK

What Hotwire Media were able to achieve within the first two months of working together is quite simply exceptional.

After taking the time to really understand our business goals and challenges, they created a detailed marketing strategy that was in line with those objectives.
Within 2 weeks they were able to reduce our customer acquisition cost by almost 60%, whilst increasing the number of quality enquiries.

James Earl, Director - The Skills NetworkAcquisition cost cut by almost 60%

"Hotwire Media have greatly contributed to the continued success of Red Kite this year with some fresh marketing campaign ideas; they have also helped to reduce the cost of our campaigns whilst bringing a much improved level of service. I can honestly say that the people at Hotwire are polite, straight talking and trustworthy, I would have no hesitation in recommending them to any prospective future client"

John Maskell, Managing DirectorFresh marketing ideas