Are You Using A Responsive WordPress Website?
1 in 7 websites online are using the WordPress CMS platform. That number is quite honestly insane. WordPress is great for advertisers as it allows you to throw up websites and landing pages designed specifically for conversions.
Those of us using Pay Per Click advertising to drive traffic to our site should be focussing just as hard on the website as they are their campaigns. You can drive as much high quality / highly relevant traffic as you can afford, but what’s the point if you conversion rate doesn’t stack up.
One simple trick we encourage all our advertisers to do takes under 1 minute to accomplish, however, literally thousands of advertisers do not do this globally which costs them valuable clients.
Mobile Traffic Is Gold
Mobile traffic volumes grow like weeds every month diluting many advertisers conversion rates resulting in many using bid modifiers to decrease traffic which affects overall lead volume. This is largely due to a poor landing page experience on mobile and confusing menus in order to find a number to call or form to complete. If you can improve your contact rates through mobile devices, your mobile traffic becomes GOLD.
Here’s A Simply Trick To Get More Calls
Within the WordPress Plugin repository there is a little known plugin called the ‘Call Now Button‘. Once installed and configured (1 minute job), it displays an ever-present, but non intrusive button on mobile devices which gifts searchers the easiest way to dial from their device using one click.
We have seen call rates improve by between 15% – 30% depending on the industry.
Here’s What They Say
What does the plugin do?
This plugin places a Call Now button to the bottom right corner of the screen which is only visible for your mobile visitors. Because your mobile visitors are already holding their phone it will allow them to call you with one simple touch of the button. No more complicated copy-and-pasting or memorizing the phone number!
Could not be easier!
The settings are very easy: enable and enter your phone number. That’s it!
But if you want more control, you can always open up the Advanced Settings and change the default behavior.
Only for mobile optimized themes
Usage at this point is only recommended for responsive websites or websites otherwise optimized for display on mobile devices.
As always we are eager to hear whether this has any impact on your results. Please do let us know in the comments section.
For Other Agencies
If like us, you are using any call tracking providers that dynamically change numbers for tracking keyword performance, this plugin happily changes those numbers too. It also enables you to track button clicks as events in Universal Analytics.
Good luck all. I hope you get more customers