Explode your business revenue in using Facebook Ads
In our opinion, Facebook represents the best marketing opportunity to grow your business, at speed and with scale.
Let me say that again. This year Facebook represents the very best marketing opportunity for your business to generate revenue.
There is a lot written about the power of social media, especially about Facebook’s ability to reach a large and ever engaging audience with relevant targeted ads and video content. As we all know, it’s rare these days to find someone in your own circle of friends who doesn’t have a Facebook profile.
Facebook’s latest financial reports show a phenomenal growth in engagement, new users, video uploads, video views, time spent on the Facebook platform, engagement with content, increase in advertiser numbers, increase in ad spend, increase in mobile revenue, increase in overall revenue.
The numbers and data coming from Facebook are quite simply staggering.
- 51% year over year growth in total revenue to $8.8 billion
- 53% year over year growth in advertising revenue to $8.6 billion
- 50% Growth in Facebook advertisers (people buying Facebook Ads) from 2015-2016
- 4 Million Global Advertisers (People buying Facebook Ads)
- 1.79 billion monthly active Facebook users Worldwide
- 38.6% of the online population use Facebook
- 823M of those are mobile-only users
- Mobile daily active users hit 1.15 billion, a 17% year-over-year increase
- Facebook takes up 22% of Internet time in America on mobile devices compared to Google’s 11%
- Users spend on average 20 minutes per day on Facebook
- 48% of Facebook users between 18-34 check Facebook when they wake up
- 47% of Facebook users only access the platform through mobile
- Facebook users are 52% female and 42% male.
- 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.87% of online users of age 18-29 are on Facebook.
Over the last 12 months we have worked with countless businesses who now look at Facebook as the sometimes primary and at minimum complimentary means to nurture and engage with their prospects and actually generate a significant volume of leads and sales.
“Facebook is both demand generation and demand fulfilment in a sexy marketing box wrapped with a data driven bow”
Going from “let’s only spend money when people are looking for our service”, to “how can we create a multi-layered marketing approach that sees us inform, educate, re-engage and ultimately become the provider of choice when our prospect is ready to make that commitment”. Facebook Ads offer businesses the best of both worlds.
This approach represents a shift in just focusing on instant ROI gratification and is more along the lines of what would have been saved for bigger companies with bigger budgets and the ability to exercise ROI patience. Nowadays we are just as likely to find a small business asking broader view marketing questions. How do we shift our business thinking so our product and service offering, as well as our sales process are in line with our marketing approach and vice versa.
This is why I believe this year businesses able to really leverage Facebook advertising can see explosive growth in revenues.
If I had to start a business from scratch tomorrow, the decision on industry, product, service, location and target audience would definitely be influenced by customer data you can access through Facebook. Just so you know, my starting point for a ‘from scratch’ business would be… if it allows people to increase their earnings, improve their lives or it saves people money and is mass market (include share potential in that), then Facebook has huge scale and speed potential.
Think of everything from education, health and fitness, household savings, loans, claims, apps, personal finance, automotive and much, much, more. The right Facebook marketing approach can super charge your business.
So just what kind of data and targeting options do you have access to?
With Facebook’s unrivalled level of data on its users there has never been a medium that allows you to reach an audience with such accuracy and at such scale. For example you can target an audience based on location, language, gender, age, relationship status, education level and job title.
It doesn’t end there… you can target by behaviours including consumables, travel preferences, personal finance, lifestyle and interests, home ownership and house type, purchase behaviour, likely insurance types, automotive.
The targeting goes on… brand likes, page likes, buyer profiles, household income, life events such as birthdays, anniversaries, weddings and engagements. The list goes on and on. With enough data about any particular person you could probably serve an ad specifically to just that one person.
Being able to leverage this detail of targeting allows a business to really drill down and understand who their ideal client is, what their interests are, what they buy, when they buy, what kind of direct messaging they respond to and how their locations affect their purchasing behaviour.
For example, with the right type Facebook Ad structure you can determine… a female audience between the age of 30-35, who liked further education, emotive imagery related to a core subject matter, seeing an advert on an iPhone, on a Sunday between 7pm and 9pm were more likely to respond positively to the client’s offer with a comment, page like and ultimately convert into a lead.
How quickly could you get results?
One client we have worked with over the last eight months saw phenomenal growth from a well thought out and executed Facebook strategy in a very short space of time. The Skills Network who are one of the UK’s most successful online education providers saw a surge in new student enrolments powered by Facebook Ads.
With just over 12,000 new enquiries delivered in less than 6 months they had a huge increase in online interaction with their brand. The growth in their lead volumes, website traffic, brand interaction and client acquisition is just a tip of the iceberg view of what is possible with the right Facebook strategy.
Delivered In just 6 months –
- 123,000 new website visitors
- 16,000+ New Facebook likes (69% increase in 6 months on previous 8 years organic efforts)
- 60% reduction in customer acquisition cost
- 12,000+ NEW leads generated
- 4,000+ comments on their most successful single Ad
Read the full case study here – https://www.hotwiremedia.co.uk/portfolio/skills-network
Last year alone we helped businesses generate over 400,000+ leads and we are forecasted to almost double that this year.
Here are some headline numbers.
- Client Facebook ads seen over 122,000,000+ times
- 940,000+ website visitors
- 400,000+ leads generated
With over 35 million Facebook users in the UK and a wealth of actionable information at your fingertips your business growth this year could be a few ad campaigns away.
We hope you enjoyed this article – we would love to hear about your good, bad and indifferent experiences with Facebook Ads and your plans for business growth using Facebook this year.
Get in touch to find out how we could help your business.
The Hotwire Media Team