Our Thoughts On Facebook’s Organic Brand Reach Demotion

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A lot of opinions have been flying around since Facebook latest bombshell announcement that they would be re prioritising meaningful conversations between friends and family over brand content. There is a lot of confusion, mainly due to speculation within the industry as to what brands will do next and what impact it will have on both organic reach and also the knock on effect on paid traffic. Here was our response to a confused client of ours. We thought people…

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Which Digital Marketing Channel Works Best – The Top 5 Industries

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Which marketing channel works best?   What a question… ” Half the money I spend on advertising is wasted; the trouble is I don’t know which half ” – John Wanamaker Every industry is different. They have different target markets, different objectives and different views on what is important to their business. One thing which does not change however is results. Everyone wants results and certain industries simply work best when targeting the correct channels. Despite our view that every…

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