STEEL STAIRS AND GATES

The Objective

  • Create a separate brand to drive enquiries
  • Tighten the campaign traffic and improve quality
  • Generate inbound enquiries and grow revenue

Hotwire Activity

  • Build a new website with strong conversion focus
  • Eliminated existing campaign wastage
  • Rebuild new structured campaigns on Adwords & Bing
  • Implemented call and form tracking to prove ROI

Results

  • Generated 665,800 impressions and 13,500 visits
  • Reduced budget wastage by 77%
  • Generated over 1,000 new enquiries
  • Created a new brand steelgatesandstairs.com