1500
Budget
60
Enquiries
25
Cost Per Lead
27
Sale Conv. Rate

Before You Read This, Please Note That We Are Actively Looking For Dentists Who Need More Enquiries

We have a number of openings to work with cosmetic dentists across the country to boost the number of implant and other cosmetic dentistry enquiries into their business. These trials are subject to conditions and do include a minimum month investment which we feel will return a very positive ROI.

MAKE AN ENQUIRY

KNOW SOMEBODY WHO’D BE INTERESTED?

See How This Small Cosmetic Dentist Generated 60 New Enquiries Every Month Using A Marketing Solution That Converted At 27%

Brighter Smile Dental were a small dental surgery that had 2 locations, Harley Street and Reading. They needed more clients but their strategy was disjointed. The traffic quality was weak, the landing page was cluttered and it did little to engage the searcher with an offer, nor did it actual ask the searcher to make contact.

 

Why Do Dentists Like Brighter Smile Struggle With Adwords?

Cosmetic Dentists around the country rely on Google Adwords and other paid media to generate inbound enquiries and win new clients. Most fail! Here’s why:

  1. Cosmetic dentistry keywords are very expensive.
  2. Campaigns get a lot of general dentistry traffic due to poor setup.
  3. Campaigns are spread too thin between the differing services.
  4. Websites are not optimised for conversion (huge factor).

 

How Did We Help?

We have designed a package. A package that examines and considers each part of the conversion process. As we suggested above, there are many reasons why campaigns fail, and it is usually because without all the pieces, you will always fail to complete the puzzle. Make sense?

 

What Did We Do To Generate Leads Every Day?

  • We created a super tight campaign that focussed on one specific area of dentistry, implants and quickly built a campaign with almost zero irrelevant traffic. This meant all the traffic was top quality and no money was wasted.
  • We worked with the dentist surgery to create an offer that we could lead with in our adverts and landing page. This meant we stood out from the competition.
  • We created a landing page with a similar URL to the surgery that focussed hard on the offer and calls to action. We added some urgency and gave the user an easy option to make contact.
  • We tested different approaches but ultimately, by prompting the searcher to ask questions rather than expecting them to land and book an appointment we were able to improve the conversion rate by 17%.

 

What Can Surgery’s Expect From This Method?

Our package addresses all of the above issues so the package includes:

  1. A full consultation, including understanding your business and the services offered.
  2. The campaign strategy, build, management and optimisation.
  3. The high converting landing page turning visits to enquiries.

 

What Do The Results Look Like?

Depending on the strength of the offer presented, we would expect cost per enquiries to come in between £20 – £40. If you are dubious about the quality of the lead, the take a look at the gallery of real life leads that Brighter Smile received on this page. (Name & contact details removed for privacy protection.)

Here Are the results for the last 3 Months

Here are the results for the last 3 months for another surgery spending £6,000 per month. As you can see, we can track calls and form submits. Take a minute to learn about our platform and technology.

Start date Spend Visits Calls Forms Total Leads  Cost / Lead 
Nov-16 £2,380.10 973 50 45 95 £25.05
Oct-16 £6,000.00 2622 122 98 220 £27.27
Sep-16 £6,000.00 2440 136 101 237 £25.32

As We Said Above, We Are Actively Looking For Dentists Who Need More Enquiries. We Can Help!

We have a number of openings to work with cosmetic dentists across the country to boost the number of implant and other cosmetic dentistry enquiries into their business. These positions are subject to conditions and do include a minimum month investment which we feel will return a very positive ROI.

MAKE AN ENQUIRY

KNOW SOMEBODY WHO’D BE INTERESTED?