Think about what makes you click that link, or read the story. It’s because of the way we feel emotionally that makes that engagement so powerful. At Hotwire, we go further than just promoting products and services. We promote ideas.
Here’s What We Do Very Well
Email List Retargeting
Did you know that if you are a business with a decent size list of old customer email records our Facebook agency can use that golden list and re-target those people to help upsell, cross sell and re-engage them. Seriously powerful, when combined with Look-a-like Audiences. It’s true what they say. “The money’s in the list”.
Visitor Based Retargeting
This one is a little better known, but still NOT used enough today. Everyday, you make the effort to attract new prospects to your website. Most do not convert into customers. Fair enough. Do you give up? No! We use Facebook Ads to help you re-target those people and entice them to come back and contact you.
Look-a-like targeting allows us to build you a list of people to target who are ‘similar’ to a specific audience that you determine. For example you can build a look-a-like audience based on people who have already become a customer of yours. Simply upload your email list, or use your Facebook Ads pixel to track your form submissions.
Interest Based Targeting
This is more useful for branding and mass awareness. We can select your target audience demographics and then choose to advertise to people who have certain interests for example ‘target males between 16 – 28 in London who have an interest in skateboarding and trainers’. Can you see how you will be able to refine who see your banner adverts are shown to? Maybe this advertiser is selling, you guessed it; skateboarding trainers.
Facebook Lead Ads
Facebook has recognised the importance of lead generation to its advertisers. More importantly it offers them a way to generate leads WITH NO WEBSITE! Facebook lead ads simply engage users in the same way and provide a simple form fill allowing advertisers to download a simple spreadsheet containing the details of all the leads collected. Great for things like call back requests, brochure requests and events.
Social Media Ad Creatives
Facebook is a fickle place where users scroll down, ignoring much of what they see. Your ads need to be engaging, eye catching and relevant in order to get website clicks, likes, comments or shares. A great ad can make or break a campaign simply by the amount of traffic it generates. Our Facebook packages allow you to bolt on a banner package and receive professionally written ad copy and banner design.
CASE STUDY: THE SKILLS NETWORK
About The Skills Network
The Skills Network is one of the UK’s most successful providers of technology-enabled training and skills solutions.
They support educators, employers and learners across the UK, and internationally, by developing and delivering effective and innovative skills training and published educational content.
WHAT WE DID FOR THEM
125 Campaign Tests On Facebook/Instagram
Design & Build Of Ads & Copy
Day / Eve / Night Ad Testing
Audience Research / Definition
THE RESULTS (In just 6 months since working with Hotwire Media)
60% Reduction In Customer Acquisition Cost
16,000+ New Page Likes
69% Increase In FB Page Likes (23,043 to 39,079)
12,000+ New Enquiries Delivered
123,000+ Visits To The Website
Industries We Know Well
Education & Tutoring
Howire Media have some of their biggest clients in the education and tutoring sector. The huge demand for popular courses and career developmen make it perfect for both search and social. – Get Started
Automotive & Hire
Probably one of the biggest industries globally. Our consultants have worked with some of biggest names in automotive sales and leasing as well as local strategies for repairs and tyres. – Get Started
Travel & Hospitality
Our consultants have endless insights into the seasonality and best practice trends for the travel and hospitality industry. Flights/Hotels/Package holidays. We have it covered. – Get Started
Finance & Accounting
Demand for financial services never dies, and nor does the competition. We have experience with national brands as well as local accounting firms looking for local clients, – Get Started
Legal & Claims Management
High CPCs in these industries call for minimum wastage in campaigns and high converting pages. Our consultants have worked with a ton of big name firms and CMCs to perfect this art. – Get Started
Construction & Tradecraft
In an industry JAM PACKED with and reliant on lead generation companies, we want to show you how to negate the loss of quality and margin by starting your own stable stream of quality leads – Get Started
Retail & Shopping
The rise of feed based advertising chanels such as Google Shopping and Facebook Dynamic Product Ads have paved the way for retailers to bring their inventory to the masses online – Get Started
Leisure & Wellbeing
Understanding the methods of reaching these customers requires an understanding of what best engages them emotionally. We have success in both local and multiple location campaigns. – Get Started
Medical & Comestic Surgery
The consultants at Hotwire Media have buckets of experience in the medical and comestic surgery industry with insights into the best practices of the world famous Harley Street Clinics. – Get Started
Our Facebook Agency Works With Businesses Across The UK
What Hotwire Media were able to achieve within the first two months of working together is quite simply exceptional.
After taking the time to really understand our business goals and challenges, they created a detailed marketing strategy that was in line with those objectives.James Earl, Director - The Skills NetworkAcquisition cost cut by almost 60%
Within 2 weeks they were able to reduce our customer acquisition cost by almost 60%, whilst increasing the number of quality enquiries.
"Hotwire Media have greatly contributed to the continued success of Red Kite this year with some fresh marketing campaign ideas; they have also helped to reduce the cost of our campaigns whilst bringing a much improved level of service. I can honestly say that the people at Hotwire are polite, straight talking and trustworthy, I would have no hesitation in recommending them to any prospective future client"John Maskell, Managing DirectorFresh marketing ideas
We Are Available For A Conversation On 0203 637 6160
Tried It Before? – What Were Your Challenges?
Rising cost per lead is a very common factor in Facebook ads. The right strategy of ad copy, scheduling and audience switching is required to combat it.
Frequency is the average amount of times your target market has seen you ad. High frequencies lead to rising CPCs, CPL and poor relevance scores.
Facebook Ads, by default charges per impression so you continue to pay even when you get no visitors. This usually happens with poor targeting and rises inline with frequency.
Unlike a lot of digital medium, Facebook Ads requires an understanding of brand positioning, influencer messaging and creative talent on top of statistical analysis.
Effective targeting is so much more than picking a relevant keyword and hitting go. Your perfect customer can be found in many different places on Facebook.
Tracking is the single biggest issue facing advertisers on Facebook. Without a complete understand of your ROI, you cannot segment, optimise or refine audiences.
Contact Our Facebook Agency?
Hello, you’ve found your way to our contact section, which means you must have some questions that need answering. Don’t back down now. We’ve got a few ways you can do that, so you can get in touch in the way that makes you most comfortable.
Call us on 020 3637 6160
Email us on firstname.lastname@example.org
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HWM Milton Keynes
Norfolk House East
499 Silbury Boulevard
01908 904 640