ADVERTISER SERVICES COOKIES POLICY FOR PRODUCTS AND SERVICES
Last Modified on 19 April 2016
StarFin Ltd offers online marketing services to local businesses (“Advertisers“) through a range of various products and services.
Please note that if you go on to a web page that contains embedded content, for example from YouTube or advertisements from other companies, you may also be sent cookies from these websites set from their domains. This policy does not cover those cookies.
What are cookies?
Cookies are small text files that a website transfers to an individual’s web browser and are stored on the device. Cookies are then sent back to the originating web domain on your subsequent visits to that domain.
Cookies are useful because they allow a website to recognize a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.
Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the site).
Advertising cookies (or targeting cookies) collect information about your browsing habits and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties, such as Like or Share buttons. Third parties provide these services in return for recognising that you have visited a certain website. For example, when you use the Facebook, LinkedIn or Twitter share buttons you will be directed to a page controlled by those companies which may place cookies (including targeting cookies) and will be subject to Facebook’s, LinkedIn’s or Twitter’s cookies policies respectively.
In addition to the cookies set by third parties such as Facebook, LinkedIn and Twitter when you use their branded functionality embedded in our site, the following advertising cookies are also used:
We also facilitate the use of advertising cookies from the following third parties. Their cookies policies are set out below together with a link to their opt-out solution:
Use of IP addresses and web logs
Hotwire Media may also use a user’s IP address and browser type to help diagnose problems with its server, to administer the Hotwire Media products and to improve their functionality. An IP address is a numeric code that identifies a user’s computer on the internet. A user’s IP address might also be used to gather broad demographic information.
Hotwire Media may perform IP lookups to determine which domain a user is coming from (e.g. google.com) to more accurately gauge its users’ demographics. Hotwire Media employs a small number of tools which perform IP lookups against visit event data in order to establish the geographical location of visits. This is most frequently seen against Search campaigns, and the Search Entry data is retained as long as the Advertiser’s campaign is running.
Third party websites
Please note that this cookies policy does not apply to, and that Hotwire Media is not responsible for, the privacy practices of third party websites which may be linked to or accessible through the Advertiser’s website.
The Advertiser remains responsible for obtaining any required consents and for complying with laws applicable to its use of the Hotwire Media products and services and any personal data and cookies that are stored and made available to it under its direction by Hotwire Media and must notify its customers about this process and any connected processing of personal data in its published privacy and cookies practices.
When an Advertiser contracts Hotwire Media to provide a service, Hotwire Media collects that information on behalf of the Advertiser as the Advertiser’s data processor or agent. Without the Advertiser’s instructions Hotwire Media will not collect the personal information through the cookies as set out in this notice.
This Advertiser Services Cookies Policy applies only to cookies used in connection with the Hotwire Media products and services described in this document and offered by Hotwire Media through the relevant Hotwire Media group company referred to in this policy. It does not apply to products or services offered by other Hotwire Media group companies or companies or branch offices in other jurisdictions or by any third parties including partners, or franchisees.